After the usual false starts and frustrated erasures, the local radio station began to play some rousing music, and it all fell together. The ideas popped in one after another and I couldn't draw it fast enough. An unusually large amount of the sketch survived into the final version.
The idea of a character with a hammer for a head is hardly original, but the beer had already received a name that practically demanded some kind of bold, expansive and yet deliberately ridiculous image.
This sketch is from February 1st, 1992